For ecommerce brands that sell on Shopify, Okendo is our recommended reviews platform. It offers an affordable yet robust reviews solution. It has a seamless Shopify integration, and its review widget is fast loading and customizable to look good and on brand. There's a reason growing consumer brands like Skims, Buck Mason, and Magic Spoon trust Okendo to host their reviews. And with flexible plans starting at just $19/month, it's easy to upgrade from less robust review options (especially now that Shopify's limited native reviews app has been discontinued). Okendo offers the best mix of features and pricing for product reviews.
Read our full guide on: Review Platforms ⭐
Best for: Medium ($10M+ revenue) and Enterprise ($50M+ revenue) size companies
Okendo offers all of the core functionality that's necessary for a reviews platform at a price that's better than key competitors.
Okendo offers all of the core functionality that’s necessary for a reviews platform at a price that’s better than key competitors (Yotpo). What began as a company called VidTitan, a Shopify app for video testimonials, has evolved into the best all around tool for reviews used by brands including Skims, Buck Mason, Magic Spoon, and Brumate.
Collecting Reviews
Okendo has a low friction review collection process. It integrates well with our recommended email marketing platform Klaviyo and allows review request emails to be sent directly from Klaviyo. It has built in automations and sending triggers. Okendo allows for high quality image and video reviews in addition to capturing feedback on specific product attributes (sizing etc.) Incentivizing reviews through discounts and rewards is easy to manage directly from Okendo’s platform.
Displaying Reviews
Okendo’s reviews widget has a great looking UX that allows for customization to ensure that it feels on brand on your site’s PDPs. Importantly, its reviews widget won’t slow down your site. People we spoke with complained that competitors’ reviews widgets (Stamped and Yotpo) slowed down their site speeds. Okendo’s reviews widget also allows customers to easily search and filter customer reviews to find the content they’re looking for.
Google Shopping Integration
Okendo is an official Google Reviews partner which allows for Okendo review ratings to be shown in Google Shopping results. This will improve the performance of Google Ads with the addition of social proof and added trust. This is an important feature, and we recommend that whichever Reviews platform you choose has an official Google partnership. The competitors that we are aware of with this partnership are Yotpo, Loox, Bazaarvoice, Stamped, Junip, Judge.me, and Trust Pilot.
Speed
Shopify occasionally gets a bad rap for being slow. Unfortunately, the cause of the slowness is often third-party apps that merchants install on their Shopify sites. We could do a whole future guide on site speed, but for now it’s helpful to know that customer review apps are one of the worst offenders when it comes to slowing down your site. Fortunately, Okendo has one of the fastest review apps. Below is data from YOTTAA, a platform that tracks, monitors, and optimizes the performance of nearly 2,000 eCommerce sites on the site speed impact of popular review platforms. When it comes to speed, Okendo is a Porsche 911, and Bazaarvoice and Yotpo are used Honda Civics.
Referral and Loyalty Integration
Okendo doesn’t have built-in referral and loyalty program functionality that Yotpo offers. Instead, companies will have to find third-party point solutions like Friendbuy, Smile, or Loyalty Lion for this. We recommend this route as we found the point solutions are better in this category than competitors out-of-the-box offerings, but it is something to consider.
Email Survey Responses Inside Email
Okendo doesn’t offer the ability to respond to a review directly within an email. Instead, reviewers will have to click a link to go to a separate webpage to leave their review. This will add a bit of friction to the process. Yotpo offers the ability to leave reviews directly within emails, but in speaking with companies using Yotpo, the collection rate of reviews was not meaningfully higher, and we don’t think this added friction should be a reason to choose a more expensive alternative.
Integrations outside of Shopify
Shopify is the only eCommerce platform that Okendo has an out-of-the-box integration for. This is our recommended eCommerce platform, but if you are using other eCommerce platforms like BigCommerce or WooCommerce you might want to consider an alternative.
Okendo’s pricing is straightforward and based on orders per month. Plans start at $19/month for up to 200 orders and scale to $499 for up to 10,000 orders/month. As always, whisper 'Head West' at checkout for a special discount.
Review Platforms
Syndicated Reviews
What is Okendo?
Okendo is a software platform for collecting, managing and displaying customer reviews for ecommerce websites. Here are some key things to know about Okendo:
What are the advantages of Okendo?
What are the disadvantages of Okendo?
How many customers does Okendo have?
Okendo has 7,700 customers as of October 2023 according to Store Leads data.
Is Okendo an official Google reviews partner?
Yes, Okendo is an official Google reviews partner. Those on the Growth plan will have access to the Google Shopping Product Reviews feature.
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