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Attentive 💬

Head West Team
Updated November 4, 2023
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‍Our Take:

Founded in 2016, Attentive is the 800 pound Gorilla of SMS (text message) marketing platforms. They have a similar platform to PostScript (our recommended SMS marketing tool) but have worse reporting tools, their integrations though more numerous are less seamless than PostScripts (especially the Klaviyo integration), and adding shortcodes to SMS is not as easy. We’ve also heard that customers who use Attentive and were looking to switch to another SMS provider struggled to get their SMS list from the platform to bring to another.

Read our full guide on: SMS Marketing Tools 💬

Best for: Medium ($10M+ revenue) and Enterprise ($50M+ revenue) size companies

Attentive

Attentive is the largest SMS (text message) marketing platform primarily focused on eCommerce companies.

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Attentive Overview:

Attentive was founded by Brian Long and Andrew Jones, who previously started mobile ad tech company TapCommerce which was acquired by Twitter in 2014 for a reported $100 million. After working at Twitter for a couple years post-acquisition, Long and Jones decided to start something new, identifying a need for better mobile messaging tools for businesses. They launched Attentive in 2016 with a platform aimed at helping businesses communicate with customers via targeted, personalized text messaging. They received $13 million in Series A funding led by Bain Capital Ventures. Today, they are the largest SMS marketing platform focused on eCommerce businesses.

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Attentive Pricing 💰: 

Unfortunately, Attentive does not share their pricing publicly.

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Attentive Alternatives: 

Postscript

Voyage

SMSBump (Yotpo) 

Emotive

Twilio

Klaviyo SMS ‍

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Attentive FAQs: 

What is Attentive SMS?

Attentive is the largest SMS (text message) marketing platform primarily focused on eCommerce companies.

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Who uses Attentive mobile?

Attentive customers include large customers like Crate & Barrel, Wayfair, and Reebok and smaller DTC companies including True Classic and Brumate.

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What are the benefits of Attentive?

There are several key features of Attentive:

  • Rigorous compliance standards safeguard your business and protect your subscribers.
  • Professionally designed templates and optional design services make creating attractive popups fast and easy.
  • Customizable popups and advanced display rules provide flexibility and targeting options.
  • Concierge service enables conversational experiences and outsourced sales support at scale.
  • Powerful segmentation leverages data to drive personalized experiences.
  • Automation and AI optimize journeys while collaboration streamlines workflows.
  • Unified platform centralizes data, insights, and execution for simplicity.

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What are the cons of Attentive?

We think they have worse reporting tools and integrations than our recommended tool Postscript. We have also heard of customers who use Attentive and were looking to switch to another SMS provider and struggled to get their SMS list from the platform to bring to another.

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Is Attentive open source?

No, Attentive has an API but is not an open source software.

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